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Click below for testimonials and success storiesNPS Direct - Online Store
"The launch of the Guitar World Online store represents a significant extension of the GW brand, paving a new road for the expanded distribution, increased revenue, and development of custom products our readers find invaluable. NPS was a major force in customizing the site, utilizing cost-saving fulfillment options, developing efficient reporting tools, and most of all focusing on customer care. The outstanding attention our client service rep provides our customers allows our team to focus on creation and marketing of new products. The opportunities are endless for our brand and NPS is one of the reasons that it is possible!" — Crystal Hudson, Circulation Director, Future US, Inc. Newsstand Services
NPS has worked closely with August Home since 2003 to increase their annual retail sales from just shy of $800,000 to over $9 million in 2009. Growth was achieved through strong channel management especially in gaining new channels of authorization for them such as Lowe’s, Home Depot, Costco and Sam’s. We worked closely with them in first testing and then rolling out new SIP titles based off of their strong library of content. We started out with a one issue test and in 2009 their SIP line up is up to 21 releases. "A few years ago we seamlessly transitioned our newsstand distribution business over to a new vendor primarily because of the insight we could gain by working with NPS. Newsstand had been a very small, underutilized segment of our business. NPS was able to foresee and direct us in achieving sizable growth in newsstand sales and distribution at a time when the rest of the magazine industry was in decline! NPS is a valuable partner, giving us the tools and direction we need in this unexplored growth area of our company." — Mary Sheve, CFO 
A few years ago Hachette hired NPS on a project basis to help review their SIP Publishing Plan. Now over three years later NPS is still working with Hachette on numerous projects. Most recently NPS teamed up Hachette to rebuff the myth "decrease the draw decrease the sale". By analyzing store level data and properly presenting results of analysis to wholesalers HFM with NPS support was able to decrease their print orders by 8% with a corresponding increase in unit sale of 1.4%. These results were across a number of their titles on a national level representing hundreds of thousands of copies! NPS also assisted by isolating gaps in distribution for two Hachette car titles at Wal-Mart resulting in over 1,400 Wal-Mart stores added to distribution for each title and sales for the initial issues increased by 45+%. 
In announcing its appointment to the A List, Ad Age noted that Mansueto's Fast Company recorded single copy sales growth of nearly 24%. A perennial favorite with readers, the magazine continues to rake in Awards. In 2005 Inc magazine hired NPS with a stated goal of increasing visibility and sales at the newsstand while hopefully being able to maintain sell through. Through 2009 NPS has worked closely with Mansueto Ventures on exceeding their goals. Unit sales for Inc are up 126% through 2009 compared to 2005 while percent sale has also increased! Single copy sales for Fast Company have increased by 64% since since NPS started working for Mansueto also with an increase in sell through. The sales results have been sustainable with increases occurring in all 5 years which NPS has worked this business. "Fast Company this year won a Loeb Award for business and financial journalism, along with Overall Excellence and Cover Story of the Year from the Society of American Business Editors and Writers." — Ad Age 
NPS began working with Publications International, Ltd. (PIL) in the Summer of 2004. At the time the PIL Digest Cookbook line had a sell-through in the low 20's and the publisher was faced with shrinking market share and declining sales. Working with PIL management, NPS developed a multi-faceted sales and marketing plan that involved: At the close of Calendar Year 2009, the results are as follows: 
The NPS and WWE relationship began in 1991. There have been numerous accomplishments throughout the years for these two fine companies with the most recent being:
NPS performed a full market assessment for Land O Lakes (LOL) including a competitive study plus an assessment of all distribution channels. NPS then developed a new plan and tactically executed the same to:
New Media
"Over the two years when I decided to start Daytrotter in the late winter of 2006, NPS was able to provide us with all of the possible first steps needed to get rolling without having to go through any real struggle. We had the basic idea and two weeks later the idea was put into motion and a few weeks following that, the website was up and running and Daytrotter existed. Over the two years that we worked intimately together to create the style and direction of Daytrotter, NPS was integral in providing the needed expertise and business guidance while still allowing the idea to be as fluid and creative as it needed to be to succeed. It was a perfect partnership and Daytrotter wouldn't have existed without it." — Sean Moeller, Owner and Founder, Daytrotter.com
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Discipline is the engine that drives business success. Our success, and the success of our clients, is built on a collaborative approach.
Download a PDF file describing the NPS Way in more detail. |
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© National Publisher Services, LLC, 2005-2010
March 25, 2010
